Many individuals and families have both a need and a desire to accumulate wealth. The inevitable question is, “What do I invest the money in?”
The answer to the question usually depends on the needs, temperament, and available resources of each individual or family. The “best” investment for one person is often not the best for someone else. The process of choosing the most appropriate investment can be made easier with careful planning.
Individuals with investable funds often have a desire to put those “extra” dollars to work to meet a specific purpose. For some, there may be a desire to accumulate funds to generate more income to pay current expenses. For others it may be to set aside money for college education funding or retirement funding. Whatever the investment goal, an investor should clearly understand both the role and potential risks and rewards of each type of investment option.